It's a Lifestyle Boutique

Imprōvisō is a lifestyle brand with a self-concept online shop offering a curated selection of meaningful clothing, shoes, and accessories. Our mission is to encourage and celebrate you for owning and shaping your narrative—the one you enjoy living every day. Imprōvisō isn’t meant to spotlight you; it’s the smooth background music, a beautiful canvas on which you create your own masterpiece.

My cherished project within Imprōvisō is our Blog & Podcast, The Backstage. It’s designed as a Cosy Virtual Lifestyle Lounge where I develop strategies to inspire both you and me in building a meaningful, future-proof personal brand through healthy habits and tendencies. Sometimes, pure realization is enough to shift our perspective—a few words can change an entire world. The articles we publish are like a bittersweet cocktail, inspired by all our human weaknesses and beauties.

At Imprōvisō, we don’t chase trends—we cultivate habits. True style, like true success, isn’t about what’s popular today but about the patterns and tendencies that shape a fulfilling life. By understanding the dopamine-driven reward system, we can build strong, healthy habits that lead us into flow states—a life we’re healthily addicted to.

Most of the designs featured on myimproviso.com are created in our studio or realized by small ateliers of talented seamstresses and designers with whom we partner.

Every piece of our visual and written content is crafted with all the love I carry for this project, and I truly hope you enjoy it.

Truly yours,

Anita