Meanings of Natural

The Quiet Power of Choosing Natural

In fashion, nothing is inherently wrong. Polyester isn’t a sin—it has its merits. It drapes beautifully, holds vivid color, resists wrinkles, and makes certain silhouettes sing. For years, I embraced these strengths. Some of my favorite early designs were shaped in what the industry called vegan leather—sleek, striking, and forgiving in structure. But behind that term was a truth I had to face: it was polyester.

And that word stayed with me, more than the garments ever could.

I realized over time that while polyester can be practical, the experience it offered—physically and emotionally—never aligned with who I was becoming. Every synthetic thread felt like a silent compromise, like I was trading something invisible but deeply personal for convenience. And that mattered. Because I’m building something I want to live by, not just sell. A personal brand. A high-quality one.

I began to notice something else too—something neurological, not logical. When I saw a woman dressed in natural fabrics, wrapped in cotton, linen, wool, or silk, something resonated. She appeared refined, intentional, whole. Natural materials speak softly, but say so much. They carry a kind of authenticity that synthetics, no matter how polished, can’t quite imitate.

Natural choices demand more. They wrinkle. They resist bright dyes. They wear with time. But maybe that’s the point. The effort it takes to live with them, to care for them, reflects a quiet discipline. And that discipline—seen in muted tones and imperfect textures—is a kind of strength.

Imprōvisō doesn’t condemn the past. I still showcase older designs for clients who want to understand our evolution. Transparency is part of our identity. But I’ve made peace with leaving certain materials behind—not because they were wrong, but because they no longer feel right.

We don’t use polyester anymore. Not because it's inherently bad. But because it doesn’t serve the standard I hold now. It doesn’t serve the woman I design for—the one who chooses with intention, who doesn’t rush to follow trends, who carries herself with a kind of quiet, uncompromising elegance.

Some call it minimalism. Some call it sustainability. For me, it's just honesty. And that’s the most luxurious thing of all.